Questions
Everything you would ask on a first call.
What exactly is the difference between the free score and the $997 audit?
The free score gives you one number, your grade band, and your single most significant weakness with the risk it creates. The paid audit gives you all ten dimensions scored, the evidence behind every score, three ranked priority weaknesses, five immediate improvements, a written report, a sequenced roadmap, and a 30-minute readout. The free score tells you whether you have a problem. The audit tells you what to do about it.
Is the Signal Check the same as the free score?
No. The Signal Check is a self-assessment you complete about your own site in two minutes. It reflects your reading, not mine. The free score is my reading of your actual site. They frequently differ, and the difference is usually instructive.
Is any of this automated?
No. Automated tools measure speed, metadata, and broken links. They cannot judge whether your positioning is clear, whether your proof convinces, or whether your offer is coherent. Those are the dimensions that move revenue and they require judgement.
Do you need access to my site?
No. The audit is performed on your public site the way a buyer experiences it. No logins, no plugin, no tracking script, no changes to anything you own.
What platforms do you review?
All of them. WordPress, Squarespace, Webflow, Wix, Shopify, HubSpot, and custom builds. The ten dimensions concern what the site communicates, not what it runs on.
How long does the audit take?
Seven business days from intake to readout. Free scores return within five business days as capacity allows.
What if my score comes back high?
Then I tell you so on the readout and recommend nothing further. You keep the report, the documented score, and the evidence behind it, which is worth having on file the next time a board member or an investor asks. Selling a rebuild to someone who does not need one is how this category lost its credibility.
Can my team implement the findings without hiring you?
Yes, and most do. The report is written to be handed to an internal marketer, a designer, or an agency already on retainer. Every correction states the effort involved so your team can plan it.
Is the audit fee credited if I engage you to fix the site?
Yes. The full $997 is credited against an approved Implementation Sprint or Complete Redevelopment beginning within 90 days of delivery.
Why is there no pricing on the Implementation Sprint?
There is a floor of $4,500. The final figure depends on which modules the audit found you need, and quoting before the diagnosis is exactly the behaviour this business exists to correct.
Do you work with nonprofits?
Yes. Nonprofit executives are a core group. Funder confidence, board perception, and donor trust are all scored under the same ten dimensions. Nonprofit pricing is discussed case by case.
Who actually performs the audit?
Louis Tillman, personally. No junior analyst and no subcontractor.
What happens to my information?
Your URL and intake answers are used to perform the review. They are not sold, shared, or added to any list you did not request. See the privacy policy.
Do you review sites outside the United States?
Yes, for English-language sites. Search analysis is performed against the market you sell into.
Still deciding
Run the Signal Check and answer the question yourself.
Ten questions, a preliminary band on screen, no email required.