$997 · Credited toward the overhaul
The Executive Website Audit
The complete hundred-point assessment. Every dimension scored, every score below seven backed by evidence quoted from your own site, and a live readout with the person who scored it.
What you receive
Six deliverables, one price
Ten dimensions scored
Each scored out of ten against the hundred-point standard, with the reasoning shown.
Evidence for every finding
Any score of six or below carries a citation: a quote from your page, a measured metric, or a search result.
Your three priority gaps
Not ten things to fix. The three costing you the most, named, with what each one costs in your terms.
Five immediate corrections
Scoped so your team can ship them inside a week without hiring anyone.
A written executive report
Written to be read by a decision-maker, not a developer. Yours to keep.
A 30-minute readout
Live, with the person who scored the site. Questions answered, priorities agreed.
What is measured
The full hundred points
| Dimension | What it asks | |
|---|---|---|
| 01 | Positioning clarity | In five seconds, does a stranger know who you are, what you do, and for whom? |
| 02 | Credibility & proof | Does the site prove the track record, or just assert it? |
| 03 | Story & message | One coherent narrative from headline to bio, or a resume in paragraph form? |
| 04 | Offer & call to action | Is it obvious what to do next? |
| 05 | Design & seniority match | Does the design match your level, or undercut it? |
| 06 | UX & structure | Anywhere in two clicks, or a maze with dead ends? |
| 07 | Performance & mobile | Fast and flawless on a phone, measured, not guessed. |
| 08 | Findability | Does Google connect your name to your claim? |
| 09 | Conversion path | A working way for interest to reach you. |
| 10 | Trust & hygiene | Certificates, links, dates. The details that betray neglect. |
How it runs
Who does the work, and how long it takes
Every audit is performed by Louis Tillman. Performance and mobile are measured with instrumentation rather than estimated. Everything else is assessed by a person reading your site the way your buyer reads it: cold, impatient, and deciding.
Turnaround is five business days from intake. The readout is scheduled when you book, so the report never sits unread. If your site is unusually large, the timeline is agreed before payment rather than after.
The credit works one way. The full $997 is credited against an approved implementation sprint or overhaul. It is not credited against the free score, and it is not refundable as cash. The audit is a deposit on the fix, not a toll before a quote.