Questions

Everything people ask before they book

Why pay for an audit when agencies give one away free?

Because a free agency audit is a sales call with a slide deck. It is designed to end in a proposal, which means it is not allowed to conclude that your site is fine. This audit is sold separately from the fix so the diagnosis can be trusted, and it is delivered as a written report you keep whether or not you ever hire us.

Is this automated?

No. Automated scanners grade code, load time, and tags. They cannot tell you that your biography reads like a resume or that your homepage does not identify your customer. Performance is measured with instrumentation. Everything else is scored by a person, with evidence quoted from your site.

Can my own team implement the findings?

Yes, and many do. The report is written as a brief: every finding names what is wrong, why it costs you, and what fixed looks like. The five quick wins are deliberately scoped so an in-house team can ship them in a week.

What platforms do you review?

All of them. WordPress, Squarespace, Wix, Webflow, Shopify, or custom. The audit assesses what your website communicates, not what it is built with.

Who performs the audit?

Louis Tillman, personally. The readout is with the same person who scored the site.

How long does it take?

Five business days from intake. The readout is scheduled when you book, so the report never sits unread.

What happens after the readout?

Nothing, unless you want it to. You keep the report. If you want gaps closed there is a fixed-scope implementation sprint and a full overhaul, both quoted at the readout and never before.

Is the fee really credited?

Yes. The full $997 is credited against an approved sprint or overhaul. It is not credited against the free score and it is not refundable as cash. It functions as a deposit on the fix.

Why is the free score limited to three per week?

Because each one is scored by a person rather than generated. Referrals are prioritised.

Will you tell me my site is fine?

If it is, yes. That has happened. The score is not inflated to justify a sale, which is the entire reason the diagnosis is sold separately from the fix.